The Wellness Creators
MENA & GCC
Free diagnostic — 5 minutes
The Wellness
Activation Score

Find out where your organisation stands against GCC best practice — across eight dimensions of wellness activation. See your gap. Know your next move.

9.5%
GCC workforce with any programme access
78
TWC best practice threshold
14
Questions
8
Dimensions

Free. Anonymous. Takes 5 minutes.

DATA: GLOBAL WELLNESS INSTITUTE · GALLUP · WHO · MCKINSEY HEALTH INSTITUTE · WELL BUILDING INSTITUTE · OXFORD WELLBEING RESEARCH

Select your sector
What best describes
your organisation?

Your score will be benchmarked against sector-specific GCC data.

01
Government & QoL
National programmes, ministries, QoL bodies
02
Corporate & Workplace
Banks, energy, professional services, large employers
03
Tourism & Destinations
Destination authorities, DMOs, tourism boards
04
Real Estate & Development
Developers, giga-projects, asset managers
05
Community & NGO
NGOs, foundations, community organisations
06
Hospitality & Sports
Hotels, resorts, sports organisations, venues
07
Investment & Finance
Funds, sovereign wealth, family offices
Dimension 1 of 5 Question 1 of 10
Choose one answer
0
/ 100
Wellness Activation Score

Score breakdown — eight dimensions
Source methodology

Data sources: Global Wellness Institute (wellness economy and wellness tourism data, 2024/2025); Gallup State of the Global Workplace and its meta-analysis of 183,000+ business units; WHO (physical-activity and prevention economics); MIT Real Estate, University of Cambridge and the WELL Building Institute (health-certified building performance); University of Oxford / Indeed Wellbeing Research; McKinsey Health Institute (2022 GCC workforce survey, n=4,000+); and published SROI studies. Best-practice thresholds are TWC-designed benchmarks, calibrated by sector, representing consistent and measurable performance across all eight activation dimensions — they are not a published external standard. Sector figures describe the demonstrated business impact of high wellbeing activation and are indicative, not a guarantee of results for any single organisation.

Ready to close
the gap?

This score is the starting point. The next step is a tailored activation plan for your organisation — built around your sector, your gaps and your targets.